Results and outlook
Integration into an international network
The pilot project in Graz led directly to Austria being invited to participate in an international information network consisting of comparable DVB-T projects under the name of DICE (Digital Innovation through Cooperation in Europe). Under the leadership of the Economic Senate of Berlin, Austria (represented by RTR and the Institute of Communication Networks and Satellite Communications at the Graz University of Technology) will be involved in the network along with the following EU member states: Sweden, Denmark, Great Britain, Hungary, Poland and Lithuania. The objective of this network, which is funded by the EU´s Interreg IIIc program, is to find joint solutions to the challenges of digitization on the basis of the experience gained in individual projects.
13 results and insights
Although the final report on the DVB-T pilot project in Graz – including an evaluation of the accompanying market research – is to be published in late autumn 2004 (on www.rtr.at) and thus was not available when this document went to press, a number of valuable conclusions can be drawn immediately after completion of the field tests. These conclusions are related to the expected audience acceptance of additional interactive television services as well as technical experience, especially on the part of the television stations and Austrian software companies. In an interim report, the keypartners published the following 13 results and insights in early September 2004:
