New forms of advertising –
The ITV advertising portal for the Siemens SX1 multimedia mobile telephone
In the course of the !TV4GRAZ pilot project, test viewers saw the first interactive television commercial in digital terrestrial television in Austria. In the commercial, the viewer was enabled to retrieve additional information on the current spot, which presents the new Siemens SX1 multimedia mobile phone. Using their television remotes, viewers could access additional details on the new mobile phone such as technical data, special features, views of the device from all sides as well as a contest.
The contest was designed to measure acceptance of this new medium among final consumers. Specific, anonymized questions enabled the initiators to generate valuable indications of customer satisfaction with the medium, the product as well as the design of the advertisement and then to use this information in an analysis of the future market for such applications.
The ITV advertising portal for the Siemens SX1 multimedia mobile telephone
In the course of the !TV4GRAZ pilot project, test viewers saw the first interactive television commercial in digital terrestrial television in Austria. In the commercial, the viewer was enabled to retrieve additional information on the current spot, which presents the new Siemens SX1 multimedia mobile phone. Using their television remotes, viewers could access additional details on the new mobile phone such as technical data, special features, views of the device from all sides as well as a contest.
The contest was designed to measure acceptance of this new medium among final consumers. Specific, anonymized questions enabled the initiators to generate valuable indications of customer satisfaction with the medium, the product as well as the design of the advertisement and then to use this information in an analysis of the future market for such applications.
