New forms of advertising –
The ITV advertising portal for the Siemens SX1 multimedia mobile telephone
The return channel service integrated into this product supported the contest as well as voting, which means that the ability to order actual products on TV is not far behind. Three Siemens SX1 mobile phones were raffled off among the most active voters.
The central element in all interactions is the TV‘s remote control. The viewer needs only a few buttons to navigate through the menus on the TV screen, thus they can retrieve the specific content they desire or confirm votes and submit them via the return channel (p. 80 ff).
The advertising application for the SX1 was created in cooperation with Siemens‘ in-house Corporate Communications agency and its software developer Program and System Engineering at Siemens. The application was designed and implemented expressly for the field tests in Graz.
The ITV advertising portal for the Siemens SX1 multimedia mobile telephone
The return channel service integrated into this product supported the contest as well as voting, which means that the ability to order actual products on TV is not far behind. Three Siemens SX1 mobile phones were raffled off among the most active voters.
The central element in all interactions is the TV‘s remote control. The viewer needs only a few buttons to navigate through the menus on the TV screen, thus they can retrieve the specific content they desire or confirm votes and submit them via the return channel (p. 80 ff).
The advertising application for the SX1 was created in cooperation with Siemens‘ in-house Corporate Communications agency and its software developer Program and System Engineering at Siemens. The application was designed and implemented expressly for the field tests in Graz.
