ITV

Siemens Interactive Application Center (IAC)

From a „lean-back“ to a „lean-forward“ medium?

Bets and current odds were provided and updated via Internet before and during live football matches by tipp3, an Austrian sports betting company. If users are not sure how they won or lost points, they can retrieve their betting records from the IAC at Siemens. The IAC transfers updated information, odds and new voting options to the playout via a specially developed interface and then passes them forward for transmission. In order not to overload the playout with the large quantities of data in such updates, the data was collected and compressed at the IAC before being passed on to MHP portals. This is but one of the many demands which have arisen from this project and which were met rapidly and efficiently by Siemens‘ IAC developers.
The Interactive Application Center provided a flexible platform for !TV4GRAZ and played an important role in the playout of MHP-based interactive content offered by broadcasters, as well as handling all of the interactions on the return channel for each television provider. IAC‘s statistics clearly show that these functions were used frequently, and a great deal of evidence indicates that television may well become a „lean-forward“ medium in the future.


		Pilot operation for digital terrestrial television and interactive MHP applacations
	the project !TV4GRAZ applications production results imprint	Siemens Interactive Application Center (IAC) From a „lean-back“ to a „lean-forward“ medium? Bets and current odds were provided and updated via Internet before and during live football matches by tipp3, an Austrian sports betting company. If users are not sure how they won or lost points, they can retrieve their betting records from the IAC at Siemens. The IAC transfers updated information, odds and new voting options to the playout via a specially developed interface and then passes them forward for transmission. In order not to overload the playout with the large quantities of data in such updates, the data was collected and compressed at the IAC before being passed on to MHP portals. This is but one of the many demands which have arisen from this project and which were met rapidly and efficiently by Siemens‘ IAC developers. The Interactive Application Center provided a flexible platform for !TV4GRAZ and played an important role in the playout of MHP-based interactive content offered by broadcasters, as well as handling all of the interactions on the return channel for each television provider. IAC‘s statistics clearly show that these functions were used frequently, and a great deal of evidence indicates that television may well become a „lean-forward“ medium in the future.