ATVplus provided another means of interaction between the viewer and the broadcaster in the Shopping category. In these virtual shops, portal users could order the ATVplus dog as a stuffed animal, T-shirts, key rings and other marketing merchandise as well as previous broadcasts
on VHS.

The ordering process was likewise carried out using the television remote, and viewers only needed to enter their data in an order form and submit the order. Soon thereafter, the items ordered were delivered to their homes.