The idea of interactive shopping can be expanded in a number of ways, for example by offering show-specific merchandise as well as general shopping portals in the future.
In the course of the DVB-T project, ATVplus deliberately implemented forward-looking business models into its portal. In this context, the possibility of outsourcing various portal areas (cf. APA News above) as well as the integration of potential advertising customers (cf. tipp3 live!, p. 60) played a significant role.
ATVplus submitted its MHP portal to the „Austrian State prize for Multimedia and e-Business“ and received the price in the Innovation category in September 2004.
In the course of the DVB-T project, ATVplus deliberately implemented forward-looking business models into its portal. In this context, the possibility of outsourcing various portal areas (cf. APA News above) as well as the integration of potential advertising customers (cf. tipp3 live!, p. 60) played a significant role.
ATVplus submitted its MHP portal to the „Austrian State prize for Multimedia and e-Business“ and received the price in the Innovation category in September 2004.
