Synchronous additional information – Personalizing the TV viewing experience
TV-JETZT reinforces viewer relationships
to shows
Entertainment shows on ORF were also supplemented with numerous additional content features which vary widely according to the specific show:
If, for example, a feature film was being aired, the viewers could use the portal to retrieve information on the plot, biographies of the actors, background information on the production or on the sociopolitical circumstances in which the film was made, as well as additional tips for fans. For various talk shows, viewers were able to get background information on each show‘s guests and hosts, or – if a return channel was installed – interact with the show using voting or quiz functions. Instead of remaining a passive observer, the viewer thus becomes an active participant in the show. For football matches and other sporting events, TV-JETZT also offered background information on the relevant athletes and teams. During the Euro 2004 championships in Portugal, the ORF OK team enhanced each of the matches aired with additional information and interactive features such as bets, voting functions and a quiz on the European championships.
TV-JETZT reinforces viewer relationships
to shows
Entertainment shows on ORF were also supplemented with numerous additional content features which vary widely according to the specific show:
If, for example, a feature film was being aired, the viewers could use the portal to retrieve information on the plot, biographies of the actors, background information on the production or on the sociopolitical circumstances in which the film was made, as well as additional tips for fans. For various talk shows, viewers were able to get background information on each show‘s guests and hosts, or – if a return channel was installed – interact with the show using voting or quiz functions. Instead of remaining a passive observer, the viewer thus becomes an active participant in the show. For football matches and other sporting events, TV-JETZT also offered background information on the relevant athletes and teams. During the Euro 2004 championships in Portugal, the ORF OK team enhanced each of the matches aired with additional information and interactive features such as bets, voting functions and a quiz on the European championships.
