Pilot operation for digital terrestrial television and interactive MHP applacations
ProSieben Austria on !TV4GRAZ

Voting and quizzes set standards for interactivity

ProSieben Austria tackled the greatest challenge in this project – motivating the viewer to participate actively while watching television – by inviting them to vote in various surveys. „Galileo“, a science and knowledge show, provided a solid basis for testing truly interactive applications. Before each show, a question specific to the show‘s topic was asked, and ITV viewers were able to submit their answers using their remote controls. The answer was then explained directly in the show. In addition, the „Galilexikon“ – an interactive quiz game – also encouraged viewers to participate. In other voting functions, the viewers were able to submit their opinions on shows, moderators and the topics discussed.

Behind the scenes

In the „Digital“ category, ProSieben Austria explained the most important terms related to digital television and described the station‘s role in the pilot project in Graz.

The category „Inside“ presented ProSieben‘s Austrian broadcasting station and provided additional information on „Austria TopNews“, the moderators and the ProSieben Austria team. Viewers could also take a look behind the scenes and see a presentation of the studio.