Pilot operation for digital terrestrial television and interactive MHP applacations
Sat.1 Österreich auf !TV4GRAZ

Sat.1 Österreich participated in the DVB-T project in Graz by providing two of its own television productions made in Austria: an automotive show for car enthusiasts (Go! Das Motormagazin) and a health journal (Welt der Medizin) were broadcast on !TV4GRAZ. However, Sat.1 Österreich did not just provide digital broadcasting content, it also offered fully interactive applications with viewer voting functions in order to make use of the interactive television cycle and the return channel connection to the data processing center.

Interactive information on two shows
The focus of these additional functions was on show-specific services, up-to-date schedule information, notes on programming focuses and current weather information, all of which could be retrieved using the MHP portal.

To accompany the automotive show, Sat.1‘s additional interactive services provided viewers with information on all of the topics in the current show as well as additional links and interesting information on the respective topics. In addition, ITV viewers were able to access monthly service features related to automobiles. Information on car dealers in the Graz area as well as GO! surveys were also included in Sat.1‘s digital interactive content. In parallel to the show on health and medicine, the Sat.1 portal provided useful information such as contact data for services and doctors mentioned during the show.
Sat.1 Österreich will continue to investigate the myriad possibilities of digital television and use them to develop new interactive business models in the future.